This is a full-time Digital Marketing Associate position at Urban Girl in Kathmandu. The role involves implementing and managing digital marketing strategies to boost online presence, enhance customer engagement, and drive conversions. Key responsibilities include:
Campaign Management: Designing, launching, and optimizing digital campaigns across platforms like Google Ads and email marketing tools.
SEO & SEM: Conducting keyword research, optimizing website content for search engines, and managing pay-per-click (PPC) campaigns.
Content Strategy: Collaborating with the content team to develop compelling blogs, email marketing campaigns, and visuals that align with brand goals.
Analytics & Reporting: Tracking and analyzing data from tools like Google Analytics, providing actionable insights to improve campaign performance.
Email Marketing: Managing and executing email campaigns to engage subscribers and nurture leads.
Trend Analysis: Staying updated on digital marketing trends and applying them to campaigns for maximum impact.
Qualifications
Proven experience or strong interest in digital marketing, including SEO, SEM, and email marketing.
Familiarity with digital tools like Google Ads, Google Analytics, and email marketing platforms.
Strong writing and communication skills for creating engaging content and campaign materials.
Ability to analyze metrics and derive actionable insights.
Creative mindset with a passion for innovative marketing strategies.
Bachelor's degree in Marketing, Communications, Business, or a related field.
